We believe all online marketers have heard of the recent follower fluctuations on Instagram. The phenomenon went viral in social media as the Instagram users who were affected the most were celebrities and influencers, who naturally shared their confusion in social media. The sharp decreases on Instagram followers were picked up by several media, for example, Fast Company, Mashable, and Fortune. In response to the large press exposure, Instagram announced that the follower losses were essentially a glitch, and all affected accounts had their followers returned. The end, right? Not exactly.
Our data science team has crunched the numbers to prove how successful influencer marketing today really is. How much budget do marketers around the globe allocate to influencer marketing? Which verticals show tremendous success on Instagram? Are macro-influencers the kings and queens of social media or should you place your bet on the small guys?
In recent years, influencer marketing has changed the way we engage with brands on social media, offering a whole new way to be advertised to. With 800 million daily users, Instagram is the perfect platform for these collaborations, as influencers authentically recommend products and services to their loyal audiences.
2019 is approaching and marketers are already in full swing with planning their influencer marketing strategy for the upcoming year. Berlin's INREACH team has spotted 5 big influencer marketing trends for 2019 that will massively shape next year's influencer marketing strategies and open new doors for brand-influencer collaborations.
In 2015, the US Federal Trade Commission wrote a letter to Microsoft's lawyers, explaining that they would not pursue enforcement action against Microsoft, despite acknowledging they had failed to disclose a material connection in postings by paid influencers. But why not? And what can we learn from Microsoft?
Social media is always evolving, and this couldn’t be any more true for Instagram. The popular photo-sharing platform has been rolling out more and more updates every quarter, which is great news for content creators everywhere—when used properly, new Instagram features mean new ways of engaging your audience.
We’ve looked forward to this year’s DMEXCO with special excitement. We not only had a shiny new logo to present as well as showcased our recently launched free influencer marketing platform influencerdb.com, we also hosted two influencer marketing themed sessions at Europe's largest digital marketing trade show. Here are our five takeaways from DMEXCO 2018.
InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, now Global SVP of Sales, and Gloria Stitt, formerly of Julius Inc, now VP of Global Marketing.
2018 does not only mark our third consecutive year exhibiting at DMEXCO, we’re also proud to announce that we’ll host two sessions on influencer marketing strategies and success stories this time!
Reaching the right audience is a vital element to keep in mind when developing your influencer marketing campaigns. You want to identify influencers with followers from your desired target audience because their followers are your potential customers. This is where InfluencerDB comes in: We are proud to announce the launch of our brand new and highly-anticipated age distribution feature!