Video on the internet accounts for a staggering 80% of global traffic. 51% of marketing professionals worldwide name videos as the type of content with the best ROI and say they grow revenue 49% quicker than non-video users. And just as you’d finally nailed “the shot” for your Instagram feed! Your time and effort is better spent on video content… Sounds daunting right? Mastering yet another medium of content creation can feel overwhelming, but the opportunity to reach new people and potential clients via videos is real! In this article, I hope to decode the analytics around video and share my best tips and tricks on how to get people tuning in.
InfluencerDB’s Discovery & Analytics e-book is every marketer’s go-to guide for starting a strategic influencer marketing program. To get the most out of your influencer marketing campaigns, a proper foundation is essential, meaning you need to heavily focus on influencer discovery & analytics. For the busy marketers who don’t have time to read the whole guide, a few key points can be found below.
For modern businesses and e-commerce brands, influencer marketing comes as a natural strategy to increase awareness and drive sales. However, you might be surprised by how many NGOs, charities, and nonprofits use the power of influencers as brand advocates by now! Even though the goals of NGOs differ from the conversion-driven objectives of e-commerce brands, there's overlap in the influencer marketing approach. We've talked to Beyond Type 1, a California-based nonprofit organization dedicated to uniting the global diabetes community and educating about what it means to live with chronic illness. Beyond Type 1's Community Manager Mary Lucas shares insights into the NGO's influencer marketing strategy.
With more than one billion people using Instagram across the globe, it’s harder than ever to stand out from the crowd and convince with new ideas. To overcome some of the challenges inherent in this attention economy, some creative marketers decided to circumvent the typical approach to influencers and instead create the perfect accounts themselves, so-called virtual influencers.
Every savvy strategic business plan starts out with the question: what’s my current position? You should ask yourself the same question when you start planning your influencer marketing strategy. It’s without question that influencer marketing is currently a major strategy for brands looking to connect with consumers. To get the best out of your influencer marketing strategy, you need a firm understanding of where your brand sits within the influencer marketing sphere. Only then can you define your objectives and desired outcomes. By continuously measuring your progress, you’ll be able to monitor if you are applying the right strategies to reach your goals.
Influencer marketing provides top brands with a way to reach new audiences, in a personal and authentic way that gets real results. Sometimes brands will contact influencers directly, and begin new relationships with social media stars that represent similar goals. But many brands don’t have the time, connections or experience required to be able to do this effectively. And that’s where influencer marketing agencies come in.
Our most anticipated feature: Instagram Stories Tracking is coming to the Influencer Marketing Cloud!
We’re proud to announce the launch of what’s probably our most anticipated feature yet: Instagram Stories tracking! Our product team has integrated Instagram Stories tracking into the Influencer Marketing Cloud in not one but two modules: Measurement and Management. Never miss another Instagram Story that mentions your brand again!
Instagram is not all about beauty and fashion. If you are looking for a differentway of implementing influencer marketing, these ten male-run Instagram accounts show that it’s not just women who make memorable influencers campaigns. We chose these ten male influencers to highlight the variety that Instagram has to offer (and also to brighten up your day).
Fake is a leading candidate for buzzword of the decade and a rising issue for influencer marketers. If you want to partner with an Instagram influencer, how can you learn the tips and tricks to check for fake followers and fake engagement? And why are inauthentic metrics like these even problem on Instagram?
One of the fastest-growing social networks with the highest engagement rate, Instagram has become a powerful social media platform for both big and small businesses. Today, over 25 million businesses use the platform to promote their products, and Instagram is quickly becoming a crowded space. As a result, it’s getting harder to cut through the noise and reach your target audience unless you invest in Instagram influencer marketing.