In recent years, influencer marketing has changed the way we engage with brands on social media, offering a whole new way to be advertised to. With 800 million daily users, Instagram is the perfect platform for these collaborations, as influencers authentically recommend products and services to their loyal audiences.
2019 is approaching and marketers are already in full swing with planning their influencer marketing strategy for the upcoming year. Berlin's INREACH team has spotted 5 big influencer marketing trends for 2019 that will massively shape next year's influencer marketing strategies and open new doors for brand-influencer collaborations.
In 2015, the US Federal Trade Commission wrote a letter to Microsoft's lawyers, explaining that they would not pursue enforcement action against Microsoft, despite acknowledging they had failed to disclose a material connection in postings by paid influencers. But why not? And what can we learn from Microsoft?
Social media is always evolving, and this couldn’t be any more true for Instagram. The popular photo-sharing platform has been rolling out more and more updates every quarter, which is great news for content creators everywhere—when used properly, new Instagram features mean new ways of engaging your audience.
We’ve looked forward to this year’s DMEXCO with special excitement. We not only had a shiny new logo to present as well as showcased our recently launched free influencer marketing platform influencerdb.com, we also hosted two influencer marketing themed sessions at Europe's largest digital marketing trade show. Here are our five takeaways from DMEXCO 2018.
InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, now Global SVP of Sales, and Gloria Stitt, formerly of Julius Inc, now VP of Global Marketing.
2018 does not only mark our third consecutive year exhibiting at DMEXCO, we’re also proud to announce that we’ll host two sessions on influencer marketing strategies and success stories this time!
Reaching the right audience is a vital element to keep in mind when developing your influencer marketing campaigns. You want to identify influencers with followers from your desired target audience because their followers are your potential customers. This is where InfluencerDB comes in: We are proud to announce the launch of our brand new and highly-anticipated age distribution feature!
Are you throwing your money at fake influencers? We’ll show you how to detect fake influencers on Instagram and keep your influencer marketing money well-invested in nine easy steps!
With over 29 million viewers in the US and nearly 18 million viewers in the UK, the royal wedding of Meghan Markle and Prince Harry of Wales was without a doubt a global media event. In only 50 hours, influencers mentioned the Royal Wedding 2018 almost 85,000 times on Instagram.
We analyzed these event-related posts and came to one clear conclusion whose relevance for marketers goes beyond the current occasion: media events have tremendous power to raise brand awareness and engagement. The royal wedding was a fairy-tale come true – for both the monarchy and the brands and celebs involved.