Are you throwing your money at fake influencers? We’ll show you how to detect fake influencers on Instagram and keep your influencer marketing money well-invested in nine easy steps!
The term growth has a positive connotation when you think about it. No wonder people say “The more the merrier”, right? But if it is fake growth, the term does not seem to be that alluring any longer - fake growth sounds inauthentic and forged! In this article, we will discuss organic versus inorganic follower growth rates: How can fake growth rates on social media affect your influencer marketing campaigns and how can you detect them?
This year's Olympics have been hit hard by athletes trying to boost their performance through drug use. All of Russia's athletes are competing under a generic white flag because the Russian team was banned over its intricate doping program. We see the same kind of deception happening in the field of influencer marketing - when accounts buy Instagram likes.
Have you ever wondered why other Instagram or Twitter users start following you although you might not have an impressive account with lots of high-quality content and only use your channel for the occasional photo of your Saturday night out on the town or an extra picture-worthy self-made meal? Well, the reason is probably not because these users admire your content so much, they rather want to increase their group of followers. Following others with the intention for them to follow back is a common strategy used across Instagram, Facebook, Twitter and the like. With the increasing interest in and success of influencer marketing, the need for an extended reach becomes more and more urgent, giving rise to manifold strategies for expanding one’s followership.
GLOSSYBOX’s Influencer Marketing Expert Caroline Reimer: “Data-Based Tools Have Become Indispensable”
The recent explosive New York Times article revealed the depth and breadth of the problem of fake followers on social media. We know the issue of fake followers is nothing new. As long as influencer marketing has been around, influencers, celebrities, and wannabes have been buying not only fake followers but also fake engagement to drive up their engagement rates. So how are brands approaching the topic of fake followers and engagement when planning their marketing strategy?
In the social media world, everyone has been talking about the investigation into follower factories and social media's black market released by the New York Times last Saturday. Follower fraud is a recurring issue in the social media market and its reach extends beyond Twitter bots. In this blog post, we’ll discuss what the turmoil was all about, which parties might need to take more responsibility and why the findings highlight the importance of data-driven analysis in influencer marketing.
In our second Influencer Marketing Webinar, we discussed how to analyze influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen.
Fake accounts plague Instagram since its start in 2010. These accounts or bots are usually computer-based and randomly follow Instagram channels, post spam comments and like huge quantities of pictures. But there is another side to the story: More and more Instagram users deploy fake followers to increase their follower group and multiply the likes and comments on their pictures.
We believe all online marketers have heard of the recent follower fluctuations on Instagram. The phenomenon went viral in social media as the Instagram users who were affected the most were celebrities and influencers, who naturally shared their confusion in social media. The sharp decreases on Instagram followers were picked up by several media, for example, Fast Company, Mashable, and Fortune. In response to the large press exposure, Instagram announced that the follower losses were essentially a glitch, and all affected accounts had their followers returned. The end, right? Not exactly.
Users on Instagram, Facebook, and Twitter try to to increase their follower groups with methods like follow-for-follow. Instagram, Twitter, and Facebook explicitly forbid the participation in any automation services that facilitate follow-for-follow. But there are other ways to create a massive amount of engagement within 30 minutes of publishing a posting: Engagement groups.