InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, now Global SVP of Sales, and Gloria Stitt, formerly of Julius Inc, now VP of Global Marketing.
Today we're excited to announce that InfluencerDB is bringing our mission to make influencer marketing simple, transparent and data-driven to the United States. On the heels of our success in Europe working with the biggest brands including Lufthansa, Mercedes Benz, Asics, Cluse, Shiseido, Estee Lauder and more, we are delighted to bring our expertise to the US market.
Additionally, we are thrilled to announce Equinox as our first major client to join following the expansion.
Bernard Koomson, Global Influencer Marketing Manager at Zalando and leader of influencer marketing shares his expertise and valuable influencer marketing insights with InfluencerDB. Ariel Dekovic, Global Communication Manager at InfluencerDB talks with him about the stage of influencer marketing, its strategies, opportunities, limitations, and its future.
As more of our lives take place online - producing huge amounts of data - social science researchers have the chance to develop new tools for understanding human behavior. InfluencerDB has partnered with research institutions around the world to provide data for use in this research field.