Video on the internet accounts for a staggering 80% of global traffic. 51% of marketing professionals worldwide name videos as the type of content with the best ROI and say they grow revenue 49% quicker than non-video users. And just as you’d finally nailed “the shot” for your Instagram feed! Your time and effort is better spent on video content… Sounds daunting right? Mastering yet another medium of content creation can feel overwhelming, but the opportunity to reach new people and potential clients via videos is real! In this article, I hope to decode the analytics around video and share my best tips and tricks on how to get people tuning in.
Influencer marketing provides top brands with a way to reach new audiences, in a personal and authentic way that gets real results. Sometimes brands will contact influencers directly, and begin new relationships with social media stars that represent similar goals. But many brands don’t have the time, connections or experience required to be able to do this effectively. And that’s where influencer marketing agencies come in.
One of the fastest-growing social networks with the highest engagement rate, Instagram has become a powerful social media platform for both big and small businesses. Today, over 25 million businesses use the platform to promote their products, and Instagram is quickly becoming a crowded space. As a result, it’s getting harder to cut through the noise and reach your target audience unless you invest in Instagram influencer marketing.
In recent years, influencer marketing has changed the way we engage with brands on social media, offering a whole new way to be advertised to. With 800 million daily users, Instagram is the perfect platform for these collaborations, as influencers authentically recommend products and services to their loyal audiences.
In 2015, the US Federal Trade Commission wrote a letter to Microsoft's lawyers, explaining that they would not pursue enforcement action against Microsoft, despite acknowledging they had failed to disclose a material connection in postings by paid influencers. But why not? And what can we learn from Microsoft?
Social media is always evolving, and this couldn’t be any more true for Instagram. The popular photo-sharing platform has been rolling out more and more updates every quarter, which is great news for content creators everywhere—when used properly, new Instagram features mean new ways of engaging your audience.
With over 29 million viewers in the US and nearly 18 million viewers in the UK, the royal wedding of Meghan Markle and Prince Harry of Wales was without a doubt a global media event. In only 50 hours, influencers mentioned the Royal Wedding 2018 almost 85,000 times on Instagram.
We analyzed these event-related posts and came to one clear conclusion whose relevance for marketers goes beyond the current occasion: media events have tremendous power to raise brand awareness and engagement. The royal wedding was a fairy-tale come true – for both the monarchy and the brands and celebs involved.
In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.
Yes, influencer marketing works for more than B2C brands. Yes, fake followers and influencers are avoidable. And no, greater reach is not always better. It's time to separate the facts from the rumors: We expose the six most common influencer marketing myths.
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.