Every four years top athletes from all over the world meet up to compete in a variety of challenging disciplines in the course of the Olympic Winter Games. As we know from other sports like soccer or basketball, the athlete’s fame also makes them extremely popular on social media platforms and make them attractive objects for brand cooperations. But how much impact does Instagram have in the world of skiing stars and figure skaters? Let’s have a look at some of this year’s most popular participants and see how they perform both on the slope and on Instagram.
Why are reality TV shows like GNTM and ANTM of interest to social media and influencer marketers? The answer is easy: Many of the contestants gain an enormous fan base during the show and become huge social media influencers afterwards. This makes them a great match for brands looking for cooperations with well-known influencers. But which out of all the participants are the best choice for a cooperation?
Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all night long, is long gone. Gamers have become the real stars of social media. No wonder that brands recognized the potential that these gaming influencers bring with them. We have put together a list of some of the biggest gaming influencers you need to know.
The holidays are over and once again we’re embracing our New Year’s resolutions. But after just a couple of weeks, our motivation is fading and we find excuses to not keep up with our plan. But we got you covered! Here are our top 10 motivational fitness influencers that will make sure you stay motivated.
There are plenty types of different Influencers on Instagram. You might know about the most popular Beauty-Bloggers, Food Influencers or even about the most popular Pet Influencers. But how about Kid Influencers? Yes, you heard right, Kid Influencers are a thing. And they are just as good as their grown-up counterparts.
Likes, Shares, Comments, Pins, Retweets, … all das kann es nicht genug geben. Wo manch ein Blogger, YouTuber oder Instagrammer längst steht, sehnen sich viele Marken danach. Deshalb liegt es nahe, diesen Einfluss als Markenbotschafter zu nutzen. Es ist längst kein Geheimnis mehr, dass Influencer als sehr vertrauenswürdig wahrgenommen werden. Mehr als sich die Werbung das erträumen könnte.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Micro-Influencer, Media Value per Post or Outgoing Mentions.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Influence Level, Image/Video Ratio or Influencer Marketing KPI List.
In the second part of our influencer marketing glossary, we continue exploring the terms of influencer marketing from D – H. Keywords such as Earned Media Value, Fake Follower or Hashtag are very common terms not only specifically in social media marketing but also digital marketing in general, and definitely the keywords that you want to keep in mind as an influencer marketing professional!