Every savvy strategic business plan starts out with the question: what’s my current position? You should ask yourself the same question when you start planning your influencer marketing strategy. It’s without question that influencer marketing is currently a major strategy for brands looking to connect with consumers. To get the best out of your influencer marketing strategy, you need a firm understanding of where your brand sits within the influencer marketing sphere. Only then can you define your objectives and desired outcomes. By continuously measuring your progress, you’ll be able to monitor if you are applying the right strategies to reach your goals.
Fake is a leading candidate for buzzword of the decade and a rising issue for influencer marketers. If you want to partner with an Instagram influencer, how can you learn the tips and tricks to check for fake followers and fake engagement? And why are inauthentic metrics like these even problem on Instagram?
Keeping a clear head while planning and executing your influencer marketing campaign can be challenging. Do you ever get lost or overwhelmed with your influencer marketing campaigns? It happens to the best of us - we have an incredible idea, the research to back it up, and a strategic plan. Everything seems to run smoothly, and suddenly we get off track because of one missed detail or step along the way. InfluencerDB has compiled a cheat sheet of 10 must-do steps for making your next influencer marketing campaign as successful and predictable as possible.
Our new Influencer Marketing Benchmarks Report 2019 compiles stats and insights to track how influencer marketing has changed from 2016 until today. What's happening to the influencer marketing bubble? Some may think that the flourishing years of influencer marketing are over and that fraud is flooding the industry.
What are the top 100 hashtags in June 2019? Which topics trended within the Instagram community over the last month? Our top 100 hashtags list, prepared by InfluencerDB’s industry-leading data science team, gives you a glimpse into what mattered most in June 2019.
Why do Instagram stories make us feel closer to influencers? What makes unboxing videos so popular? Read about the fascinating science behind why these 6 Instagram engagement tactics work, and how to choose which ones to incorporate into your influencer marketing strategy.
Unfortunately, the potential for an influencer marketing crisis comes with the territory of partnering with influencers. While influencer marketing has many benefits, brands risk an influencer marketing crisis if an influencer falls out of favor with their audience or turns on your brand. Being prepared to deal with crises is the only way to go into these partnerships.
Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.
Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often struggle to set a course through this rapidly changing field.
This year's Olympics have been hit hard by athletes trying to boost their performance through drug use. All of Russia's athletes are competing under a generic white flag because the Russian team was banned over its intricate doping program. We see the same kind of deception happening in the field of influencer marketing - when accounts buy Instagram likes.