Valentine’s Day is celebrated on February 14th, but on Instagram, #valentinesday began outranking other hashtags well before the holiday as brands tried to get as much mileage as possible from their Valentine's Day 2018 influencer campaigns. The day of love, romance, and, of course, gifts for loved ones is the third-largest consumer holiday in America. The national retail federation predicts that Americans will spend up to $19.6 on Valentine’s Day 2018 gifts and celebrations, and the holiday spending can result in a Q1 revenue boost for many companies.
When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.
In the social media world, everyone has been talking about the investigation into follower factories and social media's black market released by the New York Times last Saturday. Follower fraud is a recurring issue in the social media market and its reach extends beyond Twitter bots. In this blog post, we’ll discuss what the turmoil was all about, which parties might need to take more responsibility and why the findings highlight the importance of data-driven analysis in influencer marketing.
Past December Instagram launched the new 'follow hashtags' feature stating that “Now it’s even easier to stay connected with the interest, hobbies, passions and communities”. But what's the new feature about, how can brands benefit from it and what's to consider?
In 2017, more businesses jumped on the bandwagon of influencer marketing and the marketing form is a growing business that is professionalizing quickly. What are the influencer marketing trends in 2018 and which developments can be expected?
Nature-lovers, outdoor-brands, photo-enthusiasts, and adventurers pay attention! We analyzed a new niche. Check out our top 10 influencers of wildlife photography worldwide based on the number of followers and filtered by the usage of #wildlife and #wild.
Brands who provide a non-visual product like many B2B companies or SaaS face different marketing challenges than other brands. The challenges they face do not stop when it comes to influencer marketing but we need to clarify the myths that Instagram allegedly works for brands who sell visual products.
It’s more than a week since the Black Friday craziness, some statistics are out and influencer marketing is more topical than ever during that time of the year. The day after Thanksgiving is the busiest day for retailers in the United States and it heralds the start of the Christmas shopping season. Taking a look at the metrics and observing marketers’ strategies for this big day outlines that influencers are an integral part of the marketing mix.
What is one of the most important aspects why marketers rely on influencers? Authenticity! Influencers are the opinion leaders in a two-step flow concept. They influence audiences from 5k to 10 million followers and for them, being authentic is an essential trait when playing part in the business.
Instagram is one of the go-to social media platforms for inspirational content. We identified ten must-follow interior design influencers based on the hashtag #interiordesign and the number of followers.