We picked some best practice cases to outline how businesses and brands successfully implement Instagram stories in their marketing strategy. These stories differ from professional high-end quality content to user-generated content including calls to actions and glimpses behind-the-scenes.
Influencer has been the buzzword for marketers during the last few years! However, the idea of influencers is not new. Let us take you back on a brief journey of influencer-history.
Eyeliner, lipstick, mascara… a great part of the content created on Instagram revolves around makeup and beauty products. Beauty brands know quite well how to launch new products in cooperation with highly skilled beauty influencers. But which beauty brand is the biggest player on Instagram?
Cats, dogs, hedgehogs… by now, influencer marketing comes in every form and humans are not the only ones promoting products on social media. We analyzed several pet influencers on Instagram and identified the top 10 of the Instagram animal kingdom!
The British have a special taste when it comes to culinary dishes. Sausages and baked beans for breakfast? Fish and chips with vinegar?! We analyzed the top 10 food influencers of the micro sphere in the UK with the highest Earned Media Values.
Influencer marketing is the business to invest in for B2C marketers today, but B2B marketers are still reserved using influencers for their marketing strategy. Why is Influencer Marketing on Instagram challenging for B2B Marketing, but worth giving it a go?
The foreshadowed union of fire and ice finally became truth as Jon Snow and Daenerys Targaryen gave vent to their feelings in the final episode of Game of Thrones’ seventh season. The clash of powers comes with the reveal of a long-desired truth of Jon’s parentage leaving the Game of Thrones fans with new questions already longing for the next season to start.
Instagram is predominantly used by women - 68% of the network’s users and 60% of influencers are female! But behind every strong Instagram woman, there’s a man taking pictures of her from every imaginable angle. We wondered: Do influencer couples perform better than the related single channels? Do engagement rates rise for couplet pictures? And are cooperations with Instagram lovebirds beneficial for influencer marketing campaigns?
Exceptional and fancy or gaga and silly? These are the top five crazy Instagram channels to laugh and maybe wonder about and they take the inspirational factor of Instagram to a whole new level! See in the following what you might have missed out so far on Instagram!
Influencer marketing is booming and becoming more and more professional. But in the hustle of jumping on the bandwagon of influencer marketing in time, some marketers forget to take some simple basics into account which are absolutely essential in the sphere of influencer marketing and trap into influencer marketing pitfalls. Working with influencers has a lot of potentials, but don’t be too casual about it!