We believe all online marketers have heard of the recent follower fluctuations on Instagram. The phenomenon went viral in social media as the Instagram users who were affected the most were celebrities and influencers, who naturally shared their confusion in social media. The sharp decreases on Instagram followers were picked up by several media, for example, Fast Company, Mashable, and Fortune. In response to the large press exposure, Instagram announced that the follower losses were essentially a glitch, and all affected accounts had their followers returned. The end, right? Not exactly.