Exciting news: Campaigns is here! We are proud to introduce the latest feature to InfluencerDB's Influencer Marketing Cloud. Our clients are at the core of our business and we always aim to cater to their needs. Campaigns has been developed from customer requests and our drive to build the best influencer marketing solution on the market. Our product development team has been working relentlessly to create this new feature with a best-in-class user experience designed to speed up and optimize your influencer marketing process!
Coachella, oh the influencer marketing extravaganza set the bar high for this summers festival. As the festival successfully ended, it’s time to crunch the numbers behind the influencer marketing campaigns around Coachella 2019. We analyzed all Instagram posts mentioning Coachella in the timeframe of April 1-21, 2019, and the media attention that Coachella creates each and every year is immense. The top 10 brands with the highest Earned Media Value (EMV) in this timeframe earned over $10 million in EMV. The Coachella Instagram account itself created more than $6 million of the earned media value (EMV).
We believe all online marketers have heard of the recent follower fluctuations on Instagram. The phenomenon went viral in social media as the Instagram users who were affected the most were celebrities and influencers, who naturally shared their confusion in social media. The sharp decreases on Instagram followers were picked up by several media, for example, Fast Company, Mashable, and Fortune. In response to the large press exposure, Instagram announced that the follower losses were essentially a glitch, and all affected accounts had their followers returned. The end, right? Not exactly.