Influencer marketing is loved and executed by millions of brands all around the world. You can incorporate influencers into your marketing strategies for all different kinds of purposes, from creating awareness for your startup brand or promoting your product launch, to completely changing your brand’s image. Influencer marketing is as versatile and exciting as the content creators themselves, as it can support every stage of your marketing funnel!
At Online Marketing Rockstars Festival 2019, we were joined on stage for our Masterclass Influencer Marketing Campaign Execution: In-house vs. Outsourced by our customers Douglas, Paul Hewitt, Social Match and [m]Studio to discuss how brands can successfully build up their in-house influencer marketing expertise and create actionable, scalable processes for their teams.
Our data science team has crunched the numbers to prove how successful influencer marketing today really is. How much budget do marketers around the globe allocate to influencer marketing? Which verticals show tremendous success on Instagram? Are macro-influencers the kings and queens of social media or should you place your bet on the small guys?
2019 is approaching and marketers are already in full swing with planning their influencer marketing strategy for the upcoming year. Berlin's INREACH team has spotted 5 big influencer marketing trends for 2019 that will massively shape next year's influencer marketing strategies and open new doors for brand-influencer collaborations.
We’ve looked forward to this year’s DMEXCO with special excitement. We not only had a shiny new logo to present as well as showcased our recently launched free influencer marketing platform influencerdb.com, we also hosted two influencer marketing themed sessions at Europe's largest digital marketing trade show. Here are our five takeaways from DMEXCO 2018.
2018 does not only mark our third consecutive year exhibiting at DMEXCO, we’re also proud to announce that we’ll host two sessions on influencer marketing strategies and success stories this time!
Reaching the right audience is a vital element to keep in mind when developing your influencer marketing campaigns. You want to identify influencers with followers from your desired target audience because their followers are your potential customers. This is where InfluencerDB comes in: We are proud to announce the launch of our brand new and highly-anticipated age distribution feature!
Are you throwing your money at fake influencers? We’ll show you how to detect fake influencers on Instagram and keep your influencer marketing money well-invested in nine easy steps!
The way brands can enter the market today and make their way to the top has changed significantly with the emergence of social media. Influencer marketing has become a go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry brand Melou are shining examples of companies using influencer marketing to launch successful e-commerce brands.
We'll join legendary Online Marketing Rockstars Festival from March 22 to 23, 2018. We're excited to see international speakers, top music acts, and meet you! Come see us at our booth or message us beforehand to schedule a talking slot with one of our colleagues from Sales, Customer Success, or PR & Content. Meet us here: Hall A3, Booth I15