For modern businesses and e-commerce brands, influencer marketing comes as a natural strategy to increase awareness and drive sales. However, you might be surprised by how many NGOs, charities, and nonprofits use the power of influencers as brand advocates by now! Even though the goals of NGOs differ from the conversion-driven objectives of e-commerce brands, there's overlap in the influencer marketing approach. We've talked to Beyond Type 1, a California-based nonprofit organization dedicated to uniting the global diabetes community and educating about what it means to live with chronic illness. Beyond Type 1's Community Manager Mary Lucas shares insights into the NGO's influencer marketing strategy.
Our most anticipated feature: Instagram Stories Tracking is coming to the Influencer Marketing Cloud!
We’re proud to announce the launch of what’s probably our most anticipated feature yet: Instagram Stories tracking! Our product team has integrated Instagram Stories tracking into the Influencer Marketing Cloud in not one but two modules: Measurement and Management. Never miss another Instagram Story that mentions your brand again!
Influencer marketing is loved and executed by millions of brands all around the world. You can incorporate influencers into your marketing strategies for all different kinds of purposes, from creating awareness for your startup brand or promoting your product launch, to completely changing your brand’s image. Influencer marketing is as versatile and exciting as the content creators themselves, as it can support every stage of your marketing funnel!
At Online Marketing Rockstars Festival 2019, we were joined on stage for our Masterclass Influencer Marketing Campaign Execution: In-house vs. Outsourced by our customers Douglas, Paul Hewitt, Social Match and [m]Studio to discuss how brands can successfully build up their in-house influencer marketing expertise and create actionable, scalable processes for their teams.
Our data science team has crunched the numbers to prove how successful influencer marketing today really is. How much budget do marketers around the globe allocate to influencer marketing? Which verticals show tremendous success on Instagram? Are macro-influencers the kings and queens of social media or should you place your bet on the small guys?
2019 is approaching and marketers are already in full swing with planning their influencer marketing strategy for the upcoming year. Berlin's INREACH team has spotted 5 big influencer marketing trends for 2019 that will massively shape next year's influencer marketing strategies and open new doors for brand-influencer collaborations.
We’ve looked forward to this year’s DMEXCO with special excitement. We not only had a shiny new logo to present as well as showcased our recently launched free influencer marketing platform influencerdb.com, we also hosted two influencer marketing themed sessions at Europe's largest digital marketing trade show. Here are our five takeaways from DMEXCO 2018.
2018 does not only mark our third consecutive year exhibiting at DMEXCO, we’re also proud to announce that we’ll host two sessions on influencer marketing strategies and success stories this time!
Reaching the right audience is a vital element to keep in mind when developing your influencer marketing campaigns. You want to identify influencers with followers from your desired target audience because their followers are your potential customers. This is where InfluencerDB comes in: We are proud to announce the launch of our brand new and highly-anticipated age distribution feature!
Are you throwing your money at fake influencers? We’ll show you how to detect fake influencers on Instagram and keep your influencer marketing money well-invested in nine easy steps!