Bente Matthes ist Journalistin, Medienmacherin und Medienstrategin. In unserem Interview verrät Bente uns ihr Erfolgsgeheimnis, woher Sie ihre Inspiration nimmt und warum sie in Influencer Marketing die Zukunft für Unternehmen sieht.
A week into 2018, let’s take a quick look back into last year to reveal the 10 fastest growing influencers of 2017! Which channels gained an extraordinarily high number of new followers in the past year – and why?
Which influencer marketing campaigns have performed extraordinary this year? Our data nerds looked into thousands of brands, various hashtags, and countless postings to detect the top of the class influencer marketing campaigns of 2017!
The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their point of view. But does this shift result in a more democratic impact or does the Pyramid of Influence still show a certain hierarchy?
Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three approaches even be combined? Let’s shed light on influencer strategy and have a look at some real-life examples of brands!
Am 10. November kommen die Digitalagentur Brandpunkt und der Businessblog Futurebiz mit der dritten INREACH in die Bolle Festsäle nach Berlin. Organisator Jan Firsching hat uns verraten, wie sich Influencer Marketing seit der ersten INREACH 2015 entwickelt hat und welche Innovationen er in den kommenden Jahren erwartet.
Worldwide fame, skyrocketing salaries, and millions of fans: The greatest sports stars of the world live a lifestyle most people can only dream of! Their fans do not only cheer for their exceptional performance during matches, but also support their idols on Instagram.
Influencer marketing campaigns are all about organization, monitoring, and management! A structured briefing ensures that each cooperation partner is kept in the loop regarding essential points such as campaign strategy, deadlines, campaign hashtags and advertising disclosure. Here’s a list of points which cannot be missing in your influencer briefing!
Instagram's success continues! Even with 500 million daily active users, the developers behind the photo-sharing platform don't get tired of rolling out new features on a regular basis. Here are the best new Instagram features of 2017 so far!
In our second Influencer Marketing Webinar, we discussed how to analyze influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen.