Influencer marketing campaigns are all about organization, monitoring, and management! A structured briefing ensures that each cooperation partner is kept in the loop regarding essential points such as campaign strategy, deadlines, campaign hashtags and advertising disclosure. Here’s a list of points which cannot be missing in your influencer briefing!
Instagram's success continues! Even with 500 million daily active users, the developers behind the photo-sharing platform don't get tired of rolling out new features on a regular basis. Here are the best new Instagram features of 2017 so far!
In our second Influencer Marketing Webinar, we discussed how to analyze influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen.
In our second Influencer Marketing Webinar, we discussed different ways to identify influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen. Here’s our recap in case you missed it!
No matter if you’re completely new to Influencer Marketing or already deeply involved in the sector: A lot of brands are still insecure when it comes to structuring their influencer marketing efforts. Our 9 steps will help you coordinate the necessary stages of a campaign and shed light on your influencer marketing process!
Exciting news! We completely overhauled and enhanced our My Network feature! The advanced version comes as a powerful tool for facilitating your Influencer Relationship Management in one place, offers essential influencer contact, value, and pricing information and is accessible for all your team members to keep each of you up-to-date.
Which metric would you consider most important for evaluating the success of influencer marketing campaigns? Follower numbers? Engagement? Forget all that, choose Audience Quality!
Immer wieder stoßen Influencer auf das Problem, werbliche Inhalte korrekt kennzeichnen zu müssen. Doch bisher ist die Gesetzeslage hierzu unklar und es mangelt an transparenten Richtlinien. Wir haben mit Hilfe eines Rechtsanwaltes das aktuell geltende Recht zur korrekten Kennzeichnung werblicher Inhalte unter die Lupe genommen und eine Guideline erstellt.
Startups and Instagram are an invincible combination. What better way to increase brand awareness and get closer to potential customers than by inspiring them with an extraordinary Instagram channel? We explored the German startup scene and analyzed the 10 biggest German startups on Instagram!
Sending out products to influencers and hoping for the best was not the road Jeffrey Serini and his partners at Paragon Fitwear wanted to take. Instead of pushing out great amounts of products to countless anonymous influencers, they started by getting to know the person, their lifestyle, and motivation before engaging in a cooperation with them.