Sending out products to influencers and hoping for the best was not the road Jeffrey Serini and his partners at Paragon Fitwear wanted to take. Instead of pushing out great amounts of products to countless anonymous influencers, they started by getting to know the person, their lifestyle, and motivation before engaging in a cooperation with them.
If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, mustn’t it? Even though different factors impact the pricing of influencers, we are asked “How much shall I pay exactly?” ever so often. So here it is, the ultimate influencer pricing formula!
From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but are they justified? Let's break down how to price an influencer!
What was your childhood dream job when you grew up? Actress? Singer? Today, the answer for a bulk of teenage girls and boys is probably an influencer. Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest. But what’s even more alluring: Their salaries are mind-blowing! And so is the ROI for brands!
The fact that advertisement in print and online must be clearly labeled is yesterday’s news. But due to the ongoing rise of influencer marketing and the not always so obvious lines between the expression of opinion and paid advertising, new rules for disclosing sponsored posts need to be defined. For the US market, the FTC created guidelines for the correct disclosure of sponsored posts – we will break these down in this article.
Recently, we noticed that German influencers started to label their posts differently. More and more of them used *Werbung or #anzeige in the post description on Instagram to disclose cooperations with brands or they marked their Instagram Stories with *Dauerwerbesendung or #sponsored.
The automotive sector is one of the world’s largest industries and an ever evolving market. We are always curious about the different approaches car brands use to perform excellently on social media. In this study, we examined: Which brand has the largest amount of followers? Who attracts the most loyal and engaged audience? Which brand’s content is the hottest? And which one is the latest hype in the automotive universe?
Virality is a desirable phenomenon in the social media world. It is an effect caused by the rapid circulation of a content piece like a photo, video, or blog post. The more a piece of content is shared, the more attention it gets. In social media, every share and every mention of a channel add to the channels earned media value. Thus, the more virality a channel causes, the higher the channel’s earned media value gets.
Fashion brand mint & berry hit the headlines due to the brand's use of like bots on Instagram. These bots automatically engage with the content of thousands of Instagram users. The ultimate goal: Driving traffic and engagement to a brand's own Instagram channel.
The term earned already indicates what the earned media value is about: It revolves around the value your brand or company earns by being mentioned by clients, brand advocates, and fans of your brand. In this article, we will discuss how the earned media value is composed and how it differentiates itself from paid and owned media.