From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but are they justified? Let's break down how to price an influencer!
What was your childhood dream job when you grew up? Actress? Singer? Today, the answer for a bulk of teenage girls and boys is probably an influencer. Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest. But what’s even more alluring: Their salaries are mind-blowing! And so is the ROI for brands!
The fact that advertisement in print and online must be clearly labeled is yesterday’s news. But due to the ongoing rise of influencer marketing and the not always so obvious lines between the expression of opinion and paid advertising, new rules for disclosing sponsored posts need to be defined. For the US market, the FTC created guidelines for the correct disclosure of sponsored posts – we will break these down in this article.
Recently, we noticed that German influencers started to label their posts differently. More and more of them used *Werbung or #anzeige in the post description on Instagram to disclose cooperations with brands or they marked their Instagram Stories with *Dauerwerbesendung or #sponsored.
The automotive sector is one of the world’s largest industries and an ever evolving market. We are always curious about the different approaches car brands use to perform excellently on social media. In this study, we examined: Which brand has the largest amount of followers? Who attracts the most loyal and engaged audience? Which brand’s content is the hottest? And which one is the latest hype in the automotive universe?
Virality is a desirable phenomenon in the social media world. It is an effect caused by the rapid circulation of a content piece like a photo, video, or blog post. The more a piece of content is shared, the more attention it gets. In social media, every share and every mention of a channel add to the channels earned media value. Thus, the more virality a channel causes, the higher the channel’s earned media value gets.
Fashion brand mint & berry hit the headlines due to the brand's use of like bots on Instagram. These bots automatically engage with the content of thousands of Instagram users. The ultimate goal: Driving traffic and engagement to a brand's own Instagram channel.
The term earned already indicates what the earned media value is about: It revolves around the value your brand or company earns by being mentioned by clients, brand advocates, and fans of your brand. In this article, we will discuss how the earned media value is composed and how it differentiates itself from paid and owned media.
No matter if you are a marketer or a content creator - everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media values are important factors to have in mind when planning the allocation of your marketing budget.
"People do not buy goods & services. They buy relations, stories, and magic." This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how do emotional vs rational purchases differ from each other? And how does influencer marketing trigger consumers' buying decisions?