To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Micro-Influencer, Media Value per Post or Outgoing Mentions.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Influence Level, Image/Video Ratio or Influencer Marketing KPI List.
In the second part of our influencer marketing glossary, we continue exploring the terms of influencer marketing from D – H. Keywords such as Earned Media Value, Fake Follower or Hashtag are very common terms not only specifically in social media marketing but also digital marketing in general, and definitely the keywords that you want to keep in mind as an influencer marketing professional!
This year, we come back to the largest digital marketing exposition and conference with a complete SaaS solution, a full team of influencer marketing experts and the key to increase your influencer marketing ROI.
In this glossary we will list all influencer marketing keywords you may (or may not) have heard about, to help you get “on-boarded” with the topic & be able to understand the metrics and analyze the data of InfluencerDB's platform.
In our previous blog post, we explained the new definition of influencer marketing in 2017 and analyzed the status quo of influencer marketing after two years of development. Now, it’s time to tell you why you need a software for your influencer marketing campaign.
In 2015, influencer marketing was just a buzzword running around the marketing world. At that time, companies (mostly online shops, start-ups and SMEs) tried influencer marketing with such a simple concept in mind: “Paying famous girls (and guys) on social media for some tweets (posts)”. Now, in 2017, it has become “a business” according to Forbes and a marketing strategy implemented by huge brands in various industries (e.g. Daniel Wellington, Mercedes-Benz, Schwarzkopf Professional, etc.) This post will show you the definition of influencer marketing so far and how it will be the next big thing of digital marketing.