We believe all online marketers have heard of the recent follower fluctuations on Instagram. The phenomenon went viral in social media as the Instagram users who were affected the most were celebrities and influencers, who naturally shared their confusion in social media. The sharp decreases on Instagram followers were picked up by several media, for example, Fast Company, Mashable, and Fortune. In response to the large press exposure, Instagram announced that the follower losses were essentially a glitch, and all affected accounts had their followers returned. The end, right? Not exactly.
Are you throwing your money at fake influencers? We’ll show you how to detect fake influencers on Instagram and keep your influencer marketing money well-invested in nine easy steps!
With over 29 million viewers in the US and nearly 18 million viewers in the UK, the royal wedding of Meghan Markle and Prince Harry of Wales was without a doubt a global media event. In only 50 hours, influencers mentioned the Royal Wedding 2018 almost 85,000 times on Instagram.
We analyzed these event-related posts and came to one clear conclusion whose relevance for marketers goes beyond the current occasion: media events have tremendous power to raise brand awareness and engagement. The royal wedding was a fairy-tale come true – for both the monarchy and the brands and celebs involved.
Why do Instagram stories make us feel closer to influencers? What makes unboxing videos so popular? Read about the fascinating science behind why these 6 Instagram engagement tactics work, and how to choose which ones to incorporate into your influencer marketing strategy.
Unfortunately, the potential for an influencer marketing crisis comes with the territory of partnering with influencers. While influencer marketing has many benefits, brands risk an influencer marketing crisis if an influencer falls out of favor with their audience or turns on your brand. Being prepared to deal with crises is the only way to go into these partnerships.
The way brands can enter the market today and make their way to the top has changed significantly with the emergence of social media. Influencer marketing has become a go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry brand Melou are shining examples of companies using influencer marketing to launch successful e-commerce brands.
Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.
Bernard Koomson, Global Influencer Marketing Manager at Zalando and leader of influencer marketing shares his expertise and valuable influencer marketing insights with InfluencerDB. Ariel Dekovic, Global Communication Manager at InfluencerDB talks with him about the stage of influencer marketing, its strategies, opportunities, limitations, and its future.
Yes, influencer marketing works for more than B2C brands. Yes, fake followers and influencers are avoidable. And no, greater reach is not always better. It's time to separate the facts from the rumors: We expose the six most common influencer marketing myths.
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.