You want to include influencers into your marketing activities but do not really know where to start and what to do? You are not alone! Influencer marketing will be everywhere this year, but being a relatively new part of marketing, a lot of marketers struggle with how to use it beneficially for their company or brand. Therefore, InfluencerDB teamed up with the experts of Social Match, the leading influencer agency on the German market. In a series of articles, we will cover everything around the topic of influencer marketing strategies.
We hate to break it to you, but not every follower of an influencer that is involved in your influencer marketing campaign will see the content you want to promote. You might have worked meticulously on the perfect campaign, analyzed and identified numerous influencers that fit your brand and figured out the right content to promote your product but you still do not reach your complete audience, since followers do not equal reach and reach does not equal engagement. Confusing? Let’s break it down!
Fake accounts plague Instagram since its start in 2010. These accounts or bots are usually computer-based and randomly follow Instagram channels, post spam comments and like huge quantities of pictures. But there is another side to the story: More and more Instagram users deploy fake followers to increase their follower group and multiply the likes and comments on their pictures.