The way brands can enter the market today and make their way to the top has changed significantly with the emergence of social media. Influencer marketing has become a go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry brand Melou are shining examples of companies using influencer marketing to launch successful e-commerce brands.
Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.
Bernard Koomson, Global Influencer Marketing Manager at Zalando and leader of influencer marketing shares his expertise and valuable influencer marketing insights with InfluencerDB. Ariel Dekovic, Global Communication Manager at InfluencerDB talks with him about the stage of influencer marketing, its strategies, opportunities, limitations, and its future.
Yes, influencer marketing works for more than B2C brands. Yes, fake followers and influencers are avoidable. And no, greater reach is not always better. It's time to separate the facts from the rumors: We expose the six most common influencer marketing myths.
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.
What could be better to launch your latest summer collection than the fashion influencers of Australia? No matter if your brand has the hottest swimwear for relaxing beach days or summery flower dresses and blouses, one of these Australian fashion influencers could be the next look for your brand. We examined hundreds of Australian Instagram accounts and found 5 fashion bloggers that could be the perfect fit for your next fashion campaign.
Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often struggle to set a course through this rapidly changing field.
When speaking with our brand partners, we constantly hear that brands find themselves struggling with getting into the influencer marketing game. Are influencer marketing agencies one way influencer marketing novices can break in? And how can brands identify the perfect-fit influencer marketing agency?
GLOSSYBOX’s Influencer Marketing Expert Caroline Reimer: “Data-Based Tools Have Become Indispensable”
The recent explosive New York Times article revealed the depth and breadth of the problem of fake followers on social media. We know the issue of fake followers is nothing new. As long as influencer marketing has been around, influencers, celebrities, and wannabes have been buying not only fake followers but also fake engagement to drive up their engagement rates. So how are brands approaching the topic of fake followers and engagement when planning their marketing strategy?
This year's Olympics have been hit hard by athletes trying to boost their performance through drug use. All of Russia's athletes are competing under a generic white flag because the Russian team was banned over its intricate doping program. We see the same kind of deception happening in the field of influencer marketing - when accounts buy Instagram likes.