Follower growth is a necessary metric for influencers and brands on social media. Both groups want to spread their message across the social media world and reach more people tomorrow than today. It is not unusual, though, for a channel to go through a phase of follower growth stagnation at some point in its existence.
As our current series of blog posts focuses on follower growth, we want to give you insights in how to analyze and evaluate different follower growth rates. With the help from our experience with influencers and the analyses in our software, we provide benchmarks to give you a better understanding of follower growth rates.
We cannot stop emphasizing the importance of follower quality over follower quantity for influencer marketing. It is obvious that inactive followers or, even worse, bots are not of any qualitative value for a channel. Nonetheless, a certain follower number is necessary if an influencer wants to attract awareness. But one aspect is even more important: The steady growth of a channel and attracting new followers constantly.
Every day, we talk to numerous people who want to get in on influencer marketing because they have realized the important value influencers are able to create for their companies. This value is particularly important for entrepreneurs to bring success to their startup/ company and for career oriented marketers/ advertisers to shine within their firm and accelerate their careers.
With more and more users relying on fake likes and engagement groups to increase activity on their posts, have the times of authentic, honest and real engagement on social media come to an end?
We love seeing great influencer marketing campaings, but unfortunately, the marketing world is not always sunshine and rainbows. Recently, Fyre Festival and Sunny Co Clothing executed campaigns that will probably not make their way into the "hall of fame" of influencer marketing campaigns.
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include IKEA, Jack Wolfskin, and #TurkishAirlinesHelpSomalia.
The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag errors occurred, as users reported. What initially only seemed to affect business profiles quickly spread out to regular users and is meanwhile known as shadow banning, stealth banning or ghost banning.
Without followers, you are nothing - at least on social media. The main idea of social networks is connecting people and sharing experiences with your friends and followers. So naturally, users of Instagram, Facebook, Twitter, and the like strive for networking with people, sharing content with others and building follower bases. Because honestly: There is no satisfaction in posting content and not getting any reaction!
Users on Instagram, Facebook, and Twitter try to to increase their follower groups with methods like follow-for-follow. Instagram, Twitter, and Facebook explicitly forbid the participation in any automation services that facilitate follow-for-follow. But there are other ways to create a massive amount of engagement within 30 minutes of publishing a posting: Engagement groups.