With more than one billion people using Instagram across the globe, it’s harder than ever to stand out from the crowd and convince with new ideas. To overcome some of the challenges inherent in this attention economy, some creative marketers decided to circumvent the typical approach to influencers and instead create the perfect accounts themselves, so-called virtual influencers.
Instagram is not all about beauty and fashion. If you are looking for a differentway of implementing influencer marketing, these ten male-run Instagram accounts show that it’s not just women who make memorable influencers campaigns. We chose these ten male influencers to highlight the variety that Instagram has to offer (and also to brighten up your day).
In need of some inspiration to your summer wardrobe? We dived deep into the Influencer Marketing Cloud and identified the top 10 fashion influencers based on their popularity on Instagram. Our top 10 influencers represent the entire world, coming from Europe, America, and Middle-East, showcasing how fashionistas and fashion-lovers are spread all over the globe.
Have you been following the latest season of Game of Thrones? If so, you definitely want to know this. If not, you probably will after reading this. No spoilers, promised! For the sake of today's season and series finale, we analyzed who won the iron throne on Instagram, and who has the most dedicated fans.
Coachella, oh the influencer marketing extravaganza set the bar high for this summers festival. As the festival successfully ended, it’s time to crunch the numbers behind the influencer marketing campaigns around Coachella 2019. We analyzed all Instagram posts mentioning Coachella in the timeframe of April 1-21, 2019, and the media attention that Coachella creates each and every year is immense. The top 10 brands with the highest Earned Media Value (EMV) in this timeframe earned over $10 million in EMV. The Coachella Instagram account itself created more than $6 million of the earned media value (EMV).
In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.
Every four years top athletes from all over the world meet up to compete in a variety of challenging disciplines in the course of the Olympic Winter Games. As we know from other sports like soccer or basketball, the athlete’s fame also makes them extremely popular on social media platforms and make them attractive objects for brand cooperations. But how much impact does Instagram have in the world of skiing stars and figure skaters? Let’s have a look at some of this year’s most popular participants and see how they perform both on the slope and on Instagram.
Why are reality TV shows like GNTM and ANTM of interest to social media and influencer marketers? The answer is easy: Many of the contestants gain an enormous fan base during the show and become huge social media influencers afterwards. This makes them a great match for brands looking for cooperations with well-known influencers. But which out of all the participants are the best choice for a cooperation?
Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all night long, is long gone. Gamers have become the real stars of social media. No wonder that brands recognized the potential that these gaming influencers bring with them. We have put together a list of some of the biggest gaming influencers you need to know.