Instagram is predominantly used by women - 68% of the network’s users and 60% of influencers are female! But behind every strong Instagram woman, there’s a man taking pictures of her from every imaginable angle. We wondered: Do influencer couples perform better than the related single channels? Do engagement rates rise for couplet pictures? And are cooperations with Instagram lovebirds beneficial for influencer marketing campaigns?
Exceptional and fancy or gaga and silly? These are the top five crazy Instagram channels to laugh and maybe wonder about and they take the inspirational factor of Instagram to a whole new level! See in the following what you might have missed out so far on Instagram!
Summer, sun and the need for a travel inspiration? If you have not planned your summer vacation yet and hope to find a sweet escape last minute, you can find the perfect inspiration right here! We will give you a hint on who to follow on Instagram to get some sunny holiday inspirations.
Have you ever made the experience of finding several accounts apparently with the same or similar name even though you were looking for just one celebrity or influencer in particular? Maybe you were not even sure whether the first or the fifth account showing in your result list was the account you were looking for. This is due to fan channels people create for certain influencers or stars and we asked ourselves: What kind of fan pages are out there and what are their intentions?
We love seeing great influencer marketing campaings, but unfortunately, the marketing world is not always sunshine and rainbows. Recently, Fyre Festival and Sunny Co Clothing executed campaigns that will probably not make their way into the "hall of fame" of influencer marketing campaigns.