Fake is a leading candidate for buzzword of the decade and a rising issue for influencer marketers. If you want to partner with an Instagram influencer, how can you learn the tips and tricks to check for fake followers and fake engagement? And why are inauthentic metrics like these even problem on Instagram?
One of the fastest-growing social networks with the highest engagement rate, Instagram has become a powerful social media platform for both big and small businesses. Today, over 25 million businesses use the platform to promote their products, and Instagram is quickly becoming a crowded space. As a result, it’s getting harder to cut through the noise and reach your target audience unless you invest in Instagram influencer marketing.
Keeping a clear head while planning and executing your influencer marketing campaign can be challenging. Do you ever get lost or overwhelmed with your influencer marketing campaigns? It happens to the best of us - we have an incredible idea, the research to back it up, and a strategic plan. Everything seems to run smoothly, and suddenly we get off track because of one missed detail or step along the way. InfluencerDB has compiled a cheat sheet of 10 must-do steps for making your next influencer marketing campaign as successful and predictable as possible.
In need of some inspiration to your summer wardrobe? We dived deep into the Influencer Marketing Cloud and identified the top 10 fashion influencers based on their popularity on Instagram. Our top 10 influencers represent the entire world, coming from Europe, America, and Middle-East, showcasing how fashionistas and fashion-lovers are spread all over the globe.
Influencer marketing just got easier! We've recently added a bunch of incredibly helpful features and functionalities to our Influencer Marketing Cloud. We consolidated our latest product updates to show how innovative influencer marketers are optimizing their processes with the always improving Influencer Marketing Cloud!
Our new Influencer Marketing Benchmarks Report 2019 compiles stats and insights to track how influencer marketing has changed from 2016 until today. What's happening to the influencer marketing bubble? Some may think that the flourishing years of influencer marketing are over and that fraud is flooding the industry.
What are the top 100 hashtags in June 2019? Which topics trended within the Instagram community over the last month? Our top 100 hashtags list, prepared by InfluencerDB’s industry-leading data science team, gives you a glimpse into what mattered most in June 2019.
Influencer marketing is loved and executed by millions of brands all around the world. You can incorporate influencers into your marketing strategies for all different kinds of purposes, from creating awareness for your startup brand or promoting your product launch, to completely changing your brand’s image. Influencer marketing is as versatile and exciting as the content creators themselves, as it can support every stage of your marketing funnel!
For our second industry report, we took a look back at 2018 and the best performing brands in influencer marketing and we're excited to share the report's key findings with you! We analyzed more than 5.5 million Instagram accounts in search of the best performing brands and their influencer marketing strategies - and the results are impressive!
Have you been following the latest season of Game of Thrones? If so, you definitely want to know this. If not, you probably will after reading this. No spoilers, promised! For the sake of today's season and series finale, we analyzed who won the iron throne on Instagram, and who has the most dedicated fans.