Every savvy strategic business plan starts out with the question: what’s my current position? You should ask yourself the same question when you start planning your influencer marketing strategy. It’s without question that influencer marketing is currently a major strategy for brands looking to connect with consumers. To get the best out of your influencer marketing strategy, you need a firm understanding of where your brand sits within the influencer marketing sphere. Only then can you define your objectives and desired outcomes. By continuously measuring your progress, you’ll be able to monitor if you are applying the right strategies to reach your goals.
Influencer marketing provides top brands with a way to reach new audiences, in a personal and authentic way that gets real results. Sometimes brands will contact influencers directly, and begin new relationships with social media stars that represent similar goals. But many brands don’t have the time, connections or experience required to be able to do this effectively. And that’s where influencer marketing agencies come in.
Our most anticipated feature: Instagram Stories Tracking is coming to the Influencer Marketing Cloud!
We’re proud to announce the launch of what’s probably our most anticipated feature yet: Instagram Stories tracking! Our product team has integrated Instagram Stories tracking into the Influencer Marketing Cloud in not one but two modules: Measurement and Management. Never miss another Instagram Story that mentions your brand again!
Fake is a leading candidate for buzzword of the decade and a rising issue for influencer marketers. If you want to partner with an Instagram influencer, how can you learn the tips and tricks to check for fake followers and fake engagement? And why are inauthentic metrics like these even problem on Instagram?
One of the fastest-growing social networks with the highest engagement rate, Instagram has become a powerful social media platform for both big and small businesses. Today, over 25 million businesses use the platform to promote their products, and Instagram is quickly becoming a crowded space. As a result, it’s getting harder to cut through the noise and reach your target audience unless you invest in Instagram influencer marketing.
Keeping a clear head while planning and executing your influencer marketing campaign can be challenging. Do you ever get lost or overwhelmed with your influencer marketing campaigns? It happens to the best of us - we have an incredible idea, the research to back it up, and a strategic plan. Everything seems to run smoothly, and suddenly we get off track because of one missed detail or step along the way. InfluencerDB has compiled a cheat sheet of 10 must-do steps for making your next influencer marketing campaign as successful and predictable as possible.
In need of some inspiration to your summer wardrobe? We dived deep into the Influencer Marketing Cloud and identified the top 10 fashion influencers based on their popularity on Instagram. Our top 10 influencers represent the entire world, coming from Europe, America, and Middle-East, showcasing how fashionistas and fashion-lovers are spread all over the globe.
Influencer marketing just got easier! We've recently added a bunch of incredibly helpful features and functionalities to our Influencer Marketing Cloud. We consolidated our latest product updates to show how innovative influencer marketers are optimizing their processes with the always improving Influencer Marketing Cloud!
Our new Influencer Marketing Benchmarks Report 2019 compiles stats and insights to track how influencer marketing has changed from 2016 until today. What's happening to the influencer marketing bubble? Some may think that the flourishing years of influencer marketing are over and that fraud is flooding the industry.
What are the top 100 hashtags in June 2019? Which topics trended within the Instagram community over the last month? Our top 100 hashtags list, prepared by InfluencerDB’s industry-leading data science team, gives you a glimpse into what mattered most in June 2019.