In 2015, the US Federal Trade Commission wrote a letter to Microsoft's lawyers, explaining that they would not pursue enforcement action against Microsoft, despite acknowledging they had failed to disclose a material connection in postings by paid influencers. But why not? And what can we learn from Microsoft?
Social media is always evolving, and this couldn’t be any more true for Instagram. The popular photo-sharing platform has been rolling out more and more updates every quarter, which is great news for content creators everywhere—when used properly, new Instagram features mean new ways of engaging your audience.
We’ve looked forward to this year’s DMEXCO with special excitement. We not only had a shiny new logo to present as well as showcased our recently launched free influencer marketing platform influencerdb.com, we also hosted two influencer marketing themed sessions at Europe's largest digital marketing trade show. Here are our five takeaways from DMEXCO 2018.
InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, now Global SVP of Sales, and Gloria Stitt, formerly of Julius Inc, now VP of Global Marketing.
2018 does not only mark our third consecutive year exhibiting at DMEXCO, we’re also proud to announce that we’ll host two sessions on influencer marketing strategies and success stories this time!
Reaching the right audience is a vital element to keep in mind when developing your influencer marketing campaigns. You want to identify influencers with followers from your desired target audience because their followers are your potential customers. This is where InfluencerDB comes in: We are proud to announce the launch of our brand new and highly-anticipated age distribution feature!
Are you throwing your money at fake influencers? We’ll show you how to detect fake influencers on Instagram and keep your influencer marketing money well-invested in nine easy steps!
Today we're excited to announce that InfluencerDB is bringing our mission to make influencer marketing simple, transparent and data-driven to the United States. On the heels of our success in Europe working with the biggest brands including Lufthansa, Mercedes Benz, Asics, Cluse, Shiseido, Estee Lauder and more, we are delighted to bring our expertise to the US market.
Additionally, we are thrilled to announce Equinox as our first major client to join following the expansion.
Why do Instagram stories make us feel closer to influencers? What makes unboxing videos so popular? Read about the fascinating science behind why these 6 Instagram engagement tactics work, and how to choose which ones to incorporate into your influencer marketing strategy.
Unfortunately, the potential for an influencer marketing crisis comes with the territory of partnering with influencers. While influencer marketing has many benefits, brands risk an influencer marketing crisis if an influencer falls out of favor with their audience or turns on your brand. Being prepared to deal with crises is the only way to go into these partnerships.