2019 is approaching and marketers are already in full swing with planning their influencer marketing strategy for the upcoming year. Berlin's INREACH team has spotted 5 big influencer marketing trends for 2019 that will massively shape next year's influencer marketing strategies and open new doors for brand-influencer collaborations.
Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.
In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.
What could be better to launch your latest summer collection than the fashion influencers of Australia? No matter if your brand has the hottest swimwear for relaxing beach days or summery flower dresses and blouses, one of these Australian fashion influencers could be the next look for your brand. We examined hundreds of Australian Instagram accounts and found 5 fashion bloggers that could be the perfect fit for your next fashion campaign.
The fashion and beauty world is changing and slowly developing to a more diverse and inclusive field while traditional views of beauty are being challenged more often. Especially Muslim women wearing hijabs have been extremely underrepresented in fashion campaigns – until recently. We’re excited to see more hijab models represented in fashion and beauty campaigns. That’s why we used our database InfluencerDB to find the best performing hijab influencers on Instagram for our True Reach series with a focus on the UK market. If you’re still not convinced, take a look at our True Reach Top 3 list – we are sure there’s someone for your next influencer marketing campaign.
Every four years top athletes from all over the world meet up to compete in a variety of challenging disciplines in the course of the Olympic Winter Games. As we know from other sports like soccer or basketball, the athlete’s fame also makes them extremely popular on social media platforms and make them attractive objects for brand cooperations. But how much impact does Instagram have in the world of skiing stars and figure skaters? Let’s have a look at some of this year’s most popular participants and see how they perform both on the slope and on Instagram.
Why are reality TV shows like GNTM and ANTM of interest to social media and influencer marketers? The answer is easy: Many of the contestants gain an enormous fan base during the show and become huge social media influencers afterwards. This makes them a great match for brands looking for cooperations with well-known influencers. But which out of all the participants are the best choice for a cooperation?
Winter is still in full swing and all you want to do is cuddle up on the sofa with a hot chocolate topped with some marshmallow sprinkles? But wait, what happened to our New Year’s resolutions to eat healthier this year? We got your back, here is our top 10 list of influencers that offer you some healthy and vegan food inspiration.
The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all night long, is long gone. Gamers have become the real stars of social media. No wonder that brands recognized the potential that these gaming influencers bring with them. We have put together a list of some of the biggest gaming influencers you need to know.