Instagram is not all about beauty and fashion. If you are looking for a differentway of implementing influencer marketing, these ten male-run Instagram accounts show that it’s not just women who make memorable influencers campaigns. We chose these ten male influencers to highlight the variety that Instagram has to offer (and also to brighten up your day).
In need of some inspiration to your summer wardrobe? We dived deep into the Influencer Marketing Cloud and identified the top 10 fashion influencers based on their popularity on Instagram. Our top 10 influencers represent the entire world, coming from Europe, America, and Middle-East, showcasing how fashionistas and fashion-lovers are spread all over the globe.
What are the top 100 hashtags in June 2019? Which topics trended within the Instagram community over the last month? Our top 100 hashtags list, prepared by InfluencerDB’s industry-leading data science team, gives you a glimpse into what mattered most in June 2019.
Have you been following the latest season of Game of Thrones? If so, you definitely want to know this. If not, you probably will after reading this. No spoilers, promised! For the sake of today's season and series finale, we analyzed who won the iron throne on Instagram, and who has the most dedicated fans.
At Online Marketing Rockstars Festival 2019, we were joined on stage for our Masterclass Influencer Marketing Campaign Execution: In-house vs. Outsourced by our customers Douglas, Paul Hewitt, Social Match and [m]Studio to discuss how brands can successfully build up their in-house influencer marketing expertise and create actionable, scalable processes for their teams.
Coachella, oh the influencer marketing extravaganza set the bar high for this summers festival. As the festival successfully ended, it’s time to crunch the numbers behind the influencer marketing campaigns around Coachella 2019. We analyzed all Instagram posts mentioning Coachella in the timeframe of April 1-21, 2019, and the media attention that Coachella creates each and every year is immense. The top 10 brands with the highest Earned Media Value (EMV) in this timeframe earned over $10 million in EMV. The Coachella Instagram account itself created more than $6 million of the earned media value (EMV).
2019 is approaching and marketers are already in full swing with planning their influencer marketing strategy for the upcoming year. Berlin's INREACH team has spotted 5 big influencer marketing trends for 2019 that will massively shape next year's influencer marketing strategies and open new doors for brand-influencer collaborations.
Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.
In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.