Influencer has been the buzzword for marketers during the last few years! However, the idea of influencers is not new. Let us take you back on a brief journey of influencer-history.
Eyeliner, lipstick, mascara… a great part of the content created on Instagram revolves around makeup and beauty products. Beauty brands know quite well how to launch new products in cooperation with highly skilled beauty influencers. But which beauty brand is the biggest player on Instagram?
Cats, dogs, hedgehogs… by now, influencer marketing comes in every form and humans are not the only ones promoting products on social media. We analyzed several pet influencers on Instagram and identified the top 10 of the Instagram animal kingdom!
Instagram's success continues! Even with 500 million daily active users, the developers behind the photo-sharing platform don't get tired of rolling out new features on a regular basis. Here are the best new Instagram features of 2017 so far!
This year, we come back to the largest digital marketing exposition and conference with a complete SaaS solution, a full team of influencer marketing experts and the key to increase your influencer marketing ROI.
What was your childhood dream job when you grew up? Actress? Singer? Today, the answer for a bulk of teenage girls and boys is probably an influencer. Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest. But what’s even more alluring: Their salaries are mind-blowing! And so is the ROI for brands!
Virality is a desirable phenomenon in the social media world. It is an effect caused by the rapid circulation of a content piece like a photo, video, or blog post. The more a piece of content is shared, the more attention it gets. In social media, every share and every mention of a channel add to the channels earned media value. Thus, the more virality a channel causes, the higher the channel’s earned media value gets.
Have you ever made the experience of finding several accounts apparently with the same or similar name even though you were looking for just one celebrity or influencer in particular? Maybe you were not even sure whether the first or the fifth account showing in your result list was the account you were looking for. This is due to fan channels people create for certain influencers or stars and we asked ourselves: What kind of fan pages are out there and what are their intentions?
We at InfluencerDB are always curious about exciting influencer campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. We will regularly feature campaigns that recently caught our eye and point out what makes them special. This time, we will compare the strategies of two different companies selling similar products: The Perfect Sculpt and Sneaky Vaunt.
We love seeing great influencer marketing campaings, but unfortunately, the marketing world is not always sunshine and rainbows. Recently, Fyre Festival and Sunny Co Clothing executed campaigns that will probably not make their way into the "hall of fame" of influencer marketing campaigns.