In our second Influencer Marketing Webinar, we discussed different ways to identify influencers with InfluencerDB CEO and influencer marketing expert Robert Levenhagen. Here’s our recap in case you missed it!
InfluencerDB for Influencer Identification
Our Research Database is a great tool to identify influencers for your brand. Several filters will help you adjust the results according to your needs:
- min. and max. follower numbers
When using the country filter, keep in mind that not every Spanish influencer posts in Spanish only. Many influencers use English on their channels and have a highly international target group.
So if you are looking for a Spanish audience only, it is advisable to use the language filter instead of the country filter.
The Instagram Monitoring section shows you those influencers mentioning your brand. These postings can come from influencers your already cooperate with, but can also be mentions by influencers who tag your brand voluntarily and have a positive connection to your brand.
These influencers are already fans of your brand and don’t have to be convinced anymore, they just need to be triggered!
Thus, this feature is a great way to identify influencers who are fans of your brand and might be potential cooperation partners!
Have a look at the Outgoing Mentions of similar brands to see with which influencers these brands work with.
Influencers which cooperate with other brands on your level might hold a huge potential for your future campaigns!
Have a look at the influencers’ sponsored postings to see how these posts performed. This will help you evaluate the influencers’ value for your own campaigns.
Imagine you already work with an influencer and the cooperation turns out extremely successful. This influencer could be useful for introducing you to other influencers in their network who might be just as valuable for you!
In the Engaged Influencers section of your cooperation partner, you’ll find those influencers which frequently interact with the content of the influencer.
Filter these channels by followers to display the engaged influencers sorted by highest reach.
External Sources for Influencer Identification
It seems pretty obvious to identify influencers by using Instagram itself. With the help of hashtags, you can find suitable influencers for your market. Additionally, have a look at those influencers relevant for you and see who they follow. Chances are that you will find similar influencers in the follows.
The commenters might be worth having a look at, as well. Scroll through the comments of relevant influencers to find other influencers from a similar sector. Keep in mind that Instagram is a platform for inspiration! Thus, a structured research on Instagram is not possible.
Aggregator Channels are accounts with the sole purpose of reposting influencer content.
These channels exist for numerous sectors like fashion, food, travel, and beauty.
These accounts are great for spotting influencers with a high potential of virality and excellent content quality.
The channels mirror which influencers are currently on trend and extremely popular in the Instagram universe.
Google and the use of keywords are another way to identify influencers. A Google search is useful for finding blogs in particular.
But note that you will probably spot those websites which Google ranks highest and not necessarily those which are most interesting or relevant for you.
On Google, you can also find top lists. These lists feature influencers from different sectors and serve as a point of reference for spotting trending influencers.
Magazines & Blogs
Monitor the media landscape to learn which influencers are currently in the news and trending.
Next Influencer Marketing Webinar Influencer Analysis coming up soon!