Our most anticipated feature: Instagram Stories Tracking is coming to the Influencer Marketing Cloud!
We’re proud to announce the launch of what’s probably our most anticipated feature yet: Instagram Stories tracking! Our product team has integrated Instagram Stories tracking into the Influencer Marketing Cloud in not one but two modules: Measurement and Management. Never miss another Instagram Story that mentions your brand again!
Instagram Stories tracking in Monitoring – Identify new partners through Story mentions
You can now track Instagram Stories that mention your brand in the Monitoring feature.
Simply head to the Monitoring section and go to one of your Monitoring slots. As seen below, you’ll find all Instagram Stories (images and videos) that mention your brand in the Stories tab next to Posts and Sponsored Posts.
In addition to filtering Stories by most recent or highest following, you can also select a certain timeframe, such as the dates of your latest influencer marketing campaign.
From the moment you use the Monitoring module to track an account or hashtag, the Instagram Stories mentioning your selected account (for example, your brand account or competitors) will display as long as the Monitoring is active.
Note that you can only track Stories for accounts in your Network. Tracking Stories in Monitoring also allows you to detect which influencers from your own Network mention your competitors in their Stories!
Stories will be available for as long as the account exists in your Network and in Monitoring – once you delete an account from your Network or in Monitoring, the respective Instagram Stories will no longer be accessible.
Instagram Stories tracking in Monitoring will enable you to quickly identify Story mentions from both sponsored collaborators and influencers who organically mention your brand. It’s a great way to find partners for your next campaign!
Instagram Stories tracking in Campaigns – Keep track of all campaign-related Story mentions
You can now track all Instagram Stories related to your influencer campaigns in the Campaigns feature of the Management module.
Go to the Campaigns feature, select your campaign and instantly see all campaign-related Instagram Stories that use your brand’s Instagram handle in the Postings tab.
Note that the Influencer Marketing Cloud only displays Instagram Stories in your Campaign section from influencers in your Network. Once you remove an account from your Network, the influencer’s Instagram Stories will no longer appear in the Stories tab of your Campaign section.
Tracking Instagram Stories during your campaigns will help you keep an overview of all media – posts and Stories – related to your running or completed campaigns. Your whole team can monitor all published campaign content at a moment’s notice.
We are certain you’ll enjoy the latest feature updates to our Influencer Marketing Cloud! Please contact us with any feedback or questions you might have.
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