In this glossary we will list all influencer marketing keywords you may (or may not) have heard about, to help you get “on-boarded” with the topic & be able to understand the metrics and analyze the data of InfluencerDB's platform.
Instagram is predominantly used by women - 68% of the network’s users and 60% of influencers are female! But behind every strong Instagram woman, there’s a man taking pictures of her from every imaginable angle. We wondered: Do influencer couples perform better than the related single channels? Do engagement rates rise for couplet pictures? And are cooperations with Instagram lovebirds beneficial for influencer marketing campaigns?
Exceptional and fancy or gaga and silly? These are the top five crazy Instagram channels to laugh and maybe wonder about and they take the inspirational factor of Instagram to a whole new level! See in the following what you might have missed out so far on Instagram!
Sending out products to influencers and hoping for the best was not the road Jeffrey Serini and his partners at Paragon Fitwear wanted to take. Instead of pushing out great amounts of products to countless anonymous influencers, they started by getting to know the person, their lifestyle, and motivation before engaging in a cooperation with them.
In our previous blog post, we explained the new definition of influencer marketing in 2017 and analyzed the status quo of influencer marketing after two years of development. Now, it’s time to tell you why you need a software for your influencer marketing campaign.
Influencer marketing is booming and becoming more and more professional. But in the hustle of jumping on the bandwagon of influencer marketing in time, some marketers forget to take some simple basics into account which are absolutely essential in the sphere of influencer marketing and trap into influencer marketing pitfalls. Working with influencers has a lot of potentials, but don’t be too casual about it!
In 2015, influencer marketing was just a buzzword running around the marketing world. At that time, companies (mostly online shops, start-ups and SMEs) tried influencer marketing with such a simple concept in mind: “Paying famous girls (and guys) on social media for some tweets (posts)”. Now, in 2017, it has become “a business” according to Forbes and a marketing strategy implemented by huge brands in various industries (e.g. Daniel Wellington, Mercedes-Benz, Schwarzkopf Professional, etc.) This post will show you the definition of influencer marketing so far and how it will be the next big thing of digital marketing.
Summer, sun and the need for a travel inspiration? If you have not planned your summer vacation yet and hope to find a sweet escape last minute, you can find the perfect inspiration right here! We will give you a hint on who to follow on Instagram to get some sunny holiday inspirations.
If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, mustn’t it? Even though different factors impact the pricing of influencers, we are asked “How much shall I pay exactly?” ever so often. So here it is, the ultimate influencer pricing formula!
From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but are they justified? Let's break down how to price an influencer!