Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what they do not. For companies and brands, engagement rates are an indicator of how successfully an influencer can promote products and whose followers are particularly interactive.
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include Netflix, Aveda, Avocados from Mexico and Mercedes-Benz.
Free Instagram followers! Get 1 million followers in 1 week! Fast and simple ways to gain a massive follower base! If you have ever googled any keyword in connection with Instagram, you probably came across headlines like those above. Pages, tools and providers promise huge numbers of followers in no time. We wondered: Does it work? Can we really go from 0 to 10,000 in 4 weeks?
Executing an exciting influencer marketing campaign with skyrocketing results is every marketer’s dream and aspiration! Our previous blogposts prepared you with every step you need to take for successful campaigns. Now, we want to illustrate how these steps are called into action and form a real-life campaign.
After executing a thrilling influencer marketing campaign, the big questions of every marketer are: How did the campaign perform? Did it achieve the desired objectives? The evaluation of a campaign is the essential last step that answers all these questions. Laura Pier elaborates on campaign evaluation and how to proceed from there.
With the execution step, each influencer marketing campaign reaches its peak. This step is about putting the previously planned steps into action. Laura Pier demonstrates how Social Match carries out these steps during the execution process.
In the previous articles of our series The 5 Steps of Successful Influencer Marketing Campaigns, the experts of German influencer marketing agency Social Match explained to us the importance of the onboarding process and how the planning of a campaign proceeds. A central part of every campaign is the matching procedure. Katharina Faber explains how she and her colleagues find and analyze influencers tailored to individual campaigns.
In our first article of the series The 5 Steps of Successful Influencer Marketing Strategies, we gave you an overview of the steps Social Match uses to execute thrilling and efficient influencer marketing cooperations: Onboarding, planning, matching, execution and evaluation. Now, we want to delve deeper into the topic to ensure you will be well prepared for future influencer marketing cooperations. We talked to Louisa Schnüttgen of Social Match about the first step of every campaign: The onboarding process.
You want to include influencers into your marketing activities but do not really know where to start and what to do? You are not alone! Influencer marketing will be everywhere this year, but being a relatively new part of marketing, a lot of marketers struggle with how to use it beneficially for their company or brand. Therefore, InfluencerDB teamed up with the experts of Social Match, the leading influencer agency on the German market. In a series of articles, we will cover everything around the topic of influencer marketing strategies.
We hate to break it to you, but not every follower of an influencer that is involved in your influencer marketing campaign will see the content you want to promote. You might have worked meticulously on the perfect campaign, analyzed and identified numerous influencers that fit your brand and figured out the right content to promote your product but you still do not reach your complete audience, since followers do not equal reach and reach does not equal engagement. Confusing? Let’s break it down!