We’ve looked forward to this year’s DMEXCO with special excitement. We not only had a shiny new logo to present as well as showcased our recently launched free influencer marketing platform influencerdb.com, we also hosted two influencer marketing themed sessions at Europe's largest digital marketing trade show. Here are our five takeaways from DMEXCO 2018.
Our data science team has crunched the numbers to prove how successful influencer marketing today really is. How much budget do marketers around the globe allocate to influencer marketing? Which verticals show tremendous success on Instagram? Are macro-influencers the kings and queens of social media or should you place your bet on the small guys?