With more and more users relying on fake likes and engagement groups to increase activity on their posts, have the times of authentic, honest and real engagement on social media come to an end?
Fashion brand mint & berry hit the headlines due to the brand's use of like bots on Instagram. These bots automatically engage with the content of thousands of Instagram users. The ultimate goal: Driving traffic and engagement to a brand's own Instagram channel.
In the previous articles of our series The 5 Steps of Successful Influencer Marketing Campaigns, the experts of German influencer marketing agency Social Match explained to us the importance of the onboarding process and how the planning of a campaign proceeds. A central part of every campaign is the matching procedure. Katharina Faber explains how she and her colleagues find and analyze influencers tailored to individual campaigns.
Influencer marketing is the business to invest in for B2C marketers today, but B2B marketers are still reserved using influencers for their marketing strategy. Why is Influencer Marketing on Instagram challenging for B2B Marketing, but worth giving it a go?
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.
Mirror, Mirror on the Wall, Who Has the Best Engagement of Them All? – Like Follower Ratio Explained
One metric that you will always stumble upon when using social media channels for your influencer marketing strategy is the Like Follower Ratio or Engagement Rate. The metric is crucial to determine how engaging an Influencer and his or her audience is.
Exceptional and fancy or gaga and silly? These are the top five crazy Instagram channels to laugh and maybe wonder about and they take the inspirational factor of Instagram to a whole new level! See in the following what you might have missed out so far on Instagram!
When speaking with our brand partners, we constantly hear that brands find themselves struggling with getting into the influencer marketing game. Are influencer marketing agencies one way influencer marketing novices can break in? And how can brands identify the perfect-fit influencer marketing agency?
We at InfluencerDB are always curious about exciting campaigns, brand new marketing strategies and surprising ways of advertisement that breathe new life into the marketing universe. Every week, we will feature campaigns that recently caught our eye and point out what makes them special. This week's campaigns include Netflix, Aveda, Avocados from Mexico and Mercedes-Benz.
Follower numbers are nice to look at, but engagement is much more valuable for an influencer marketing campaign. In the end, you want followers to engage with the postings, not only admire the content from a distance. But does a high follower number equal a high engagement rate or do micro-influencers take the engagement throne?