From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but are they justified? Let's break down how to price an influencer!
The foreshadowed union of fire and ice finally became truth as Jon Snow and Daenerys Targaryen gave vent to their feelings in the final episode of Game of Thrones’ seventh season. The clash of powers comes with the reveal of a long-desired truth of Jon’s parentage leaving the Game of Thrones fans with new questions already longing for the next season to start.
Knowing and understanding the essential metrics for influencer marketing can make or break an influencer marketing campaign. This applies to negative metrics in particular. Thus, after we discussed why follower growth is important, interpreted different growth rates and pointed out the reasons for follower growth stagnation, we will now focus on the causes and impacts of negative follower growth rates.
To continue InfluencerDB’s influencer marketing glossary, we explore new technical terms in this part such as Micro-Influencer, Media Value per Post or Outgoing Mentions.
It all started with a thumbs up on Facebook. With one click on a tiny finger, people are able to show appreciation for anyone’s content. Furthermore, you can show your Facebook friends the content you are interested in. It needs one button to show the world what you LIKE!
In recent years, influencer marketing has changed the way we engage with brands on social media, offering a whole new way to be advertised to. With 800 million daily users, Instagram is the perfect platform for these collaborations, as influencers authentically recommend products and services to their loyal audiences.
As we just started our series regarding media values in the digital marketing world, today’s blog post will discuss the media value per post. This equivalent value is referring to the worthiness of postings, for example on Instagram.
You want to include influencers into your marketing activities but do not really know where to start and what to do? You are not alone! Influencer marketing will be everywhere this year, but being a relatively new part of marketing, a lot of marketers struggle with how to use it beneficially for their company or brand. Therefore, InfluencerDB teamed up with the experts of Social Match, the leading influencer agency on the German market. In a series of articles, we will cover everything around the topic of influencer marketing strategies.
Bernard Koomson, Global Influencer Marketing Manager at Zalando and leader of influencer marketing shares his expertise and valuable influencer marketing insights with InfluencerDB. Ariel Dekovic, Global Communication Manager at InfluencerDB talks with him about the stage of influencer marketing, its strategies, opportunities, limitations, and its future.
In the social media world, everyone has been talking about the investigation into follower factories and social media's black market released by the New York Times last Saturday. Follower fraud is a recurring issue in the social media market and its reach extends beyond Twitter bots. In this blog post, we’ll discuss what the turmoil was all about, which parties might need to take more responsibility and why the findings highlight the importance of data-driven analysis in influencer marketing.