Past December Instagram launched the new 'follow hashtags' feature stating that “Now it’s even easier to stay connected with the interest, hobbies, passions and communities”. But what's the new feature about, how can brands benefit from it and what's to consider?
The stereotypical image of the geeky gamer, sitting alone in his room, playing video games all night long, is long gone. Gamers have become the real stars of social media. No wonder that brands recognized the potential that these gaming influencers bring with them. We have put together a list of some of the biggest gaming influencers you need to know.
As more of our lives take place online - producing huge amounts of data - social science researchers have the chance to develop new tools for understanding human behavior. InfluencerDB has partnered with research institutions around the world to provide data for use in this research field.
In 2017, more businesses jumped on the bandwagon of influencer marketing and the marketing form is a growing business that is professionalizing quickly. What are the influencer marketing trends in 2018 and which developments can be expected?
The holidays are over and once again we’re embracing our New Year’s resolutions. But after just a couple of weeks, our motivation is fading and we find excuses to not keep up with our plan. But we got you covered! Here are our top 10 motivational fitness influencers that will make sure you stay motivated.
A week into 2018, let’s take a quick look back into last year to reveal the 10 fastest growing influencers of 2017! Which channels gained an extraordinarily high number of new followers in the past year – and why?
Nature-lovers, outdoor-brands, photo-enthusiasts, and adventurers pay attention! We analyzed a new niche. Check out our top 10 influencers of wildlife photography worldwide based on the number of followers and filtered by the usage of #wildlife and #wild.
There are plenty types of different Influencers on Instagram. You might know about the most popular Beauty-Bloggers, Food Influencers or even about the most popular Pet Influencers. But how about Kid Influencers? Yes, you heard right, Kid Influencers are a thing. And they are just as good as their grown-up counterparts.
Brands who provide a non-visual product like many B2B companies or SaaS face different marketing challenges than other brands. The challenges they face do not stop when it comes to influencer marketing but we need to clarify the myths that Instagram allegedly works for brands who sell visual products.
Which influencer marketing campaigns have performed extraordinary this year? Our data nerds looked into thousands of brands, various hashtags, and countless postings to detect the top of the class influencer marketing campaigns of 2017!