Valentine’s Day is celebrated on February 14th, but on Instagram, #valentinesday began outranking other hashtags well before the holiday as brands tried to get as much mileage as possible from their Valentine's Day 2018 influencer campaigns. The day of love, romance, and, of course, gifts for loved ones is the third-largest consumer holiday in America. The national retail federation predicts that Americans will spend up to $19.6 on Valentine’s Day 2018 gifts and celebrations, and the holiday spending can result in a Q1 revenue boost for many companies.
When I started writing this blog post on KOLs and influencers in marketing, I immediately thought of doctors and dentists. Do you remember those TV commercials for toothpaste that featured a wise-looking grandfatherly man in a white coat smiling at you with his shiny teeth and explaining how only Colgate reduces your plaque by up to 98%? Whether or not the dentist influenced my buying decision, I never questioned his assertions because of his expertise -- he must know what he was talking about because he was a dentist.
Is Influencer Relations the new buzzword for 2018? More and more influencer marketing experts seem to be adamant that relations are the way to go this year. Will influencer relations replace influencer advertising completely or will both strategies coexist side by side? We discussed this issue with InfluencerDB CEO Robert Levenhagen in last week’s webinar.
Bente Matthes ist Journalistin, Medienmacherin und Medienstrategin. In unserem Interview verrät Bente uns ihr Erfolgsgeheimnis, woher Sie ihre Inspiration nimmt und warum sie in Influencer Marketing die Zukunft für Unternehmen sieht.
As more of our lives take place online - producing huge amounts of data - social science researchers have the chance to develop new tools for understanding human behavior. InfluencerDB has partnered with research institutions around the world to provide data for use in this research field.
Which influencer marketing campaigns have performed extraordinary this year? Our data nerds looked into thousands of brands, various hashtags, and countless postings to detect the top of the class influencer marketing campaigns of 2017!
The times when influence was solely held by gatekeepers like journalists and media platforms are long over. Influencers have taken over! The dynamics of influence have changed significantly, and supposedly every user can express their opinion on products and brands publicly, impacting others with their point of view. But does this shift result in a more democratic impact or does the Pyramid of Influence still show a certain hierarchy?
Espresso Digital conducted an interview with influencer marketing expert and CEO of InfluencerDB Robert Levenhagen. Robert talked about how knowledge, data, strategy, and technology shape the future of influencer marketing.
Influencer marketing, influencer advertising, or influencer relations: Which influencer strategy shows the best results? Which is the right one for your company? And is it just either-or or can these three approaches even be combined? Let’s shed light on influencer strategy and have a look at some real-life examples of brands!
We picked some best practice cases to outline how businesses and brands successfully implement Instagram stories in their marketing strategy. These stories differ from professional high-end quality content to user-generated content including calls to actions and glimpses behind-the-scenes.