Sending out products to influencers and hoping for the best was not the road Jeffrey Serini and his partners at Paragon Fitwear wanted to take. Instead of pushing out great amounts of products to countless anonymous influencers, they started by getting to know the person, their lifestyle, and motivation before engaging in a cooperation with them.
In our previous blog post, we explained the new definition of influencer marketing in 2017 and analyzed the status quo of influencer marketing after two years of development. Now, it’s time to tell you why you need a software for your influencer marketing campaign.
Influencer marketing is booming and becoming more and more professional. But in the hustle of jumping on the bandwagon of influencer marketing in time, some marketers forget to take some simple basics into account which are absolutely essential in the sphere of influencer marketing and trap into influencer marketing pitfalls. Working with influencers has a lot of potentials, but don’t be too casual about it!
In 2015, influencer marketing was just a buzzword running around the marketing world. At that time, companies (mostly online shops, start-ups and SMEs) tried influencer marketing with such a simple concept in mind: “Paying famous girls (and guys) on social media for some tweets (posts)”. Now, in 2017, it has become “a business” according to Forbes and a marketing strategy implemented by huge brands in various industries (e.g. Daniel Wellington, Mercedes-Benz, Schwarzkopf Professional, etc.) This post will show you the definition of influencer marketing so far and how it will be the next big thing of digital marketing.
If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, mustn’t it? Even though different factors impact the pricing of influencers, we are asked “How much shall I pay exactly?” ever so often. So here it is, the ultimate influencer pricing formula!
From 50 to 550,000 Dollars per Post, we have seen it all: Small influencers who charge next to nothing for a whole bunch of posts and celebs asking for jaw-dropping amounts of money for one single Instagram picture. Some demands seem just downright audacious, but are they justified? Let's break down how to price an influencer!
What was your childhood dream job when you grew up? Actress? Singer? Today, the answer for a bulk of teenage girls and boys is probably an influencer. Fame, popularity, and an overload of free stuff is guaranteed, as the Instagram postings of Zoella, Chiara Ferragni, and Ohhcouture suggest. But what’s even more alluring: Their salaries are mind-blowing! And so is the ROI for brands!
The fact that advertisement in print and online must be clearly labeled is yesterday’s news. But due to the ongoing rise of influencer marketing and the not always so obvious lines between the expression of opinion and paid advertising, new rules for disclosing sponsored posts need to be defined. For the US market, the FTC created guidelines for the correct disclosure of sponsored posts – we will break these down in this article.
Paid Media describes all marketing efforts that companies pay for. Therefore, Paid Media refers to all forms of advertising, such as TV and print advertisements as well as digital forms like display ads, Pay Per Click, sponsored posts on social media and retargeting. For brands, influencers can be a valuable addition to their paid marketing efforts!
In our first blog post of our media values series, we introduced you to owned, earned, and paid forms of media. While earned and paid media refer to external sources of media creation, owned media is managed by the brand itself. Owned Media includes all channels owned by a company or brand, like a website, service pages, a blog, and social media channels, and illustrates a brand’s content strategy. As the interface between a company and its audience, it reflects the brand’s image.