The automotive sector is one of the world’s largest industries and an ever evolving market. We are always curious about the different approaches car brands use to perform excellently on social media. In this study, we examined: Which brand has the largest amount of followers? Who attracts the most loyal and engaged audience? Which brand’s content is the hottest? And which one is the latest hype in the automotive universe?
Earned media might be the most valuable form of media values, as it suggests that people talk about your brand without being paid for it. This value can be rather erratic and sometimes shows sudden upwards spikes. Therefore, we want to take a look at brands with high earned media values in the following. What caused the high earned media value? Who mentioned the account? How did the brand channels profit from the increasing earned media value?
Virality is a desirable phenomenon in the social media world. It is an effect caused by the rapid circulation of a content piece like a photo, video, or blog post. The more a piece of content is shared, the more attention it gets. In social media, every share and every mention of a channel add to the channels earned media value. Thus, the more virality a channel causes, the higher the channel’s earned media value gets.
Fashion brand mint & berry hit the headlines due to the brand's use of like bots on Instagram. These bots automatically engage with the content of thousands of Instagram users. The ultimate goal: Driving traffic and engagement to a brand's own Instagram channel.
The term earned already indicates what the earned media value is about: It revolves around the value your brand or company earns by being mentioned by clients, brand advocates, and fans of your brand. In this article, we will discuss how the earned media value is composed and how it differentiates itself from paid and owned media.
As we just started our series regarding media values in the digital marketing world, today’s blog post will discuss the media value per post. This equivalent value is referring to the worthiness of postings, for example on Instagram.
No matter if you are a marketer or a content creator - everyone who is concerned with the marketing world comes across the terms paid media, earned media, and owned media at some point. These terms are more than buzzwords of the digital age. Media values are important factors to have in mind when planning the allocation of your marketing budget.
"People do not buy goods & services. They buy relations, stories, and magic." This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how do emotional vs rational purchases differ from each other? And how does influencer marketing trigger consumers' buying decisions?
Have you ever made the experience of finding several accounts apparently with the same or similar name even though you were looking for just one celebrity or influencer in particular? Maybe you were not even sure whether the first or the fifth account showing in your result list was the account you were looking for. This is due to fan channels people create for certain influencers or stars and we asked ourselves: What kind of fan pages are out there and what are their intentions?
A year ago, Instagram launched a new algorithm. Since then, pictures do no longer appear in chronological order in your feed. In contrast, the photos displayed are ranked based on the historical interactions of each individual with other users.