The power of influencer marketing for new, unknown brands with limited budget
New brands oftentimes struggle to enter the market and gain attention amongst the amount of brands already out there in verticals like beauty, fashion, travel, and lifestyle. In this webinar, young brands will learn how to use the power of influencers to come out on top and marketers working for established brands will get insights into the latest influencer marketing strategies.
In this webinar, we’ll sit down with Katharina Seiger, founder of jewelry brand Melou. Katharina started the brand from scratch, with hardly any experience in influencer marketing and no manpower but herself. She’ll break down her processes for us, from the first product designs and start out with micro and niche influencers to executing successful campaigns well-known influencers are excited to be part of.
After this 45-minute webinar you will learn:
- How to start when you have no clue where to start
- How to handle challenging influencers, allocate tight budget, and set up efficient processes
- How to scale your business with influencer marketing
“Influencers are more than just digital natives. We want to tell them what we want them to do, but then we’re not really utilizing their expertise. They know how to get engagement and what platforms and mediums make sense. You should have the conversation with influencers on eye level, or they won’t feel that their expertise is valued.”
-Bernard Koomson, Global Influencer Marketing Manager, Zalando-
previous webinar recaps
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